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Working with a diverse workforce, as well as clients and business partners from around the world, requires in-depth knowledge about political, legal and economic issues, but more then ever, it requires a global mindset and comprehensive strategies to gain competitive advantages. Indeed, recent studies by the European Commission have shown how neglecting to manage cultural diversity can be very costly, and impacts the company's organizational and financial performance. |
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In today's global market, cross-cultural sensitivity, knowledge, and intercultural (leadership) competencies are key factors for achieving value-added business, retaining staff, and promoting the company's image. |
Investing in intercultural training and diversity management is a 'win win' proposition as the value added easily exceeds the cost of any project. |
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